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A Top Notch Cover Letter Can Get your Foot in the Door If you have ever looked for a job, then you know that it is tough out there. Competition is always fierce, especially for those “dream job” type of positions – great company, great benefits, and great pay. If you want your resume to rise to the top of the pile in the Human Resources department and you want to get that call for an interview, then you need something to make your resume stand out from the rest. The best way to draw attention to everything you have to offer is to have a cover letter that jumps right off the page and grabs the attention of the reader. The cover letter is your first chance to make an impression, so make sure your cover letter makes you the one potential hire that is definitely going to be getting a call. Before you can get into the content of your cover letter, you have to cover your basics. You should never, ever have a “form” cover letter that you use with every resume you send. Tailor your cover letter specifically to each individual employer, mentioning their company and the position for which you want to be considered. Address the letter to the correct person – if you’re not sure who will be doing the hiring, call the company and ask. Don’t assume you can address your letter to the HR department and have that be close enough. Taking the time to write a personal cover letter to each company lets your potential employer know you pay attention to detail right off the bat. Of course, you should also make sure that your cover letter is grammatically correct and free of typos. A sloppy cover letter is a one way ticket to the trash can for your resume. Once you have your basics in order, you can turn your attention to what you are actually going to write in the cover letter. Your cover letter is your sales pitch to the company; you need to let them know why they should bet on your when they hire for the position. One great way to sell yourself is to show off how much you already know about the company. Let them know why you want to work there by specifically mentioning projects the company has been involved in that you admire or talking about the position of the company within the field. As you show off how much you know about the company, draw attention to the ways you can actively help the company grow and succeed by drawing parallels between your experience and their work. After you have shown that you have done your homework and know about the company, go into some detail about the unique aspects of your work history. Draw attention to any special achievements or awards and any educational background you have that makes you a good candidate for the job. Remember, your resume will be attached to the cover letter, so you don’t have to go into great detail. Just pick out the highlights that will make the reader want to turn the page and delve into your resume. How you close your cover letter makes as much difference has how you open it. State again exactly what job you want to be considered for, and suggest that you come in for an interview. You can also suggest a few dates and time for an interview to show that you are eager to move on to the next step. You should also give a time and date that you will call to follow up on your resume. A pleasant closing and your signature seal the deal on your winning cover letter.

Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you’re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven’t gotten caught up in “networking fever” but instead that you are very serious about exploring the job opportunity that you’re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: “I look forward to speaking with you Friday at 2 p.m.” If they don’t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, “Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.” Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, “Oh, no, Mary will be out of town until Thursday – call her then.” The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won’t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren’t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can’t make contact at the arranged time, keep trying. If you haven’t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don’t pan out for you on the job front, don’t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.

Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.