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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Preparing Questions to Ask in your Upcoming Job Interview When you get ready for a job interview, chances are you have spent a lot of time trying to guess the questions you will be asked and prepare your answers to them. How will you explain that gap in your work history? What will you say when they ask you why you left your last job? In the rush to make sure that you have all of your answers perfectly prepared and ready, don’t forget to prepare a few questions of your own to ask the person who is interviewing you. Asking questions is an important part of your interview. When you get asked the old “do you have any questions for us” one, it pays to actually be able to come back with a few questions instead of a, “no, I don’t think so.” Asking questions will show that you are engaged in the interview and have done some thinking about the position, plus, the questions you ask will help you elicit valuable information you need when you have to decide whether or not to actually take the job, should it be offered to you. The first thing you should want to find out is why the job is open in the first place. Is the job you are applying for a new position? That means you can expect to have a lot of transitional bumps along the way as you are integrated into the company. If the job is not new, and the person before you was fired, then you can expect things to be in a state of disarray when you take over and that you will have to spend a lot of time up front cleaning up spilled milk. If the job is open because the person who had it before you moved up in the company, then you will know that this is a job with a lot of future potential. Next, find out a little bit about the person who will actually be your boss if you get the job. Sometimes, this person will be involved in the interview, but often they will not. Finding out how high up in the company chain you will be reporting will help you gauge how important the position for which you are applying is to the company. Also, it helps to know a little bit about the personality type of the boss to be. If you like to keep your head down and do your work, and your potential new boss is one of those “wacky” types, then you may want to look elsewhere. From there, ask about the kinds of responsibilities you will need to take on board right out of the gate. When companies are hiring for a new position, they usually have a few ideas about what that person will need to start working on right away. Getting a clue about your first project will help you decide if this job is right for you. This is also a good time to ask the interviewer about their job and why they like working the company. You may find out that this really could be your dream job, or you may end up sensing from your interviewer that you should run away, fast. Last but not least, ask your interview when you should follow-up on your interview. Don’t open the door for a “don’t call us, we’ll call you” kind of interview closing. Let the interviewer know to their face that will be making the effort to contact them again. You may get the vibe from your interviewer that the job probably will be going to someone else, so you can move on quickly, or you may end up being offered the job on the spot. Either way, you will have opened the lines of communication to take the next step. Clean Up your Digital Profile and Land that Job Whether you are looking for a job after getting fired or you are looking for a job other than the one you are working at currently, many steps in that process are the same. You need to get your résumé up to date and conform to newest standards, you need to get your wardrobe together and most of all you need to be prepared to go for the interview. But did you know that in a fast paced society with all the high technology gadgets, employers and companies appreciate a good digital profile? When it is time to land a new job it is time for you to clean up your digital profile. For those of you who might not know what a digital profile is, let’s reminisce about digital profiles for just a second here. A digital profile is any and all information about you that can be found online. It can be anything from your own homepage, over articles and answers that you have posted on the Internet to videos and pictures of you. Anything that is somehow connected to you and your name and can be found through Internet search engines such as Google, Yahoo and other crawlers belongs to your digital profile or e-portfolio. Believe it or not, many employers have started to check out your digital profile online by doing a little research on the Internet and finding any information about you. If it is on the Internet it is public information and therefore not illegal. Information on the Internet does not necessarily have to be positive. What if one of your friends posted some stories or pictures/movies about you on the Internet? Employers might see that and think that you are not fir for the tasks that are asked form you by the new job and might just plain throw your nice résumé into the trash before they ever have a chance to meet you in person. Therefore before going onto your next job-hunt, clean up your digital profile. Steps you can take to clean up your e-profile are many and one of the easiest ones is a regular search with different Internet search engines about things that are related to your name. See what comes up and try to clean it up. If there are pictures or movies posted on such pages as u-tube about you, try to get friends or the owners of the page to take them down or at least take your name of the page in such a way that a search engine cannot find this information when somebody is searching for your name. A very important positive step in cleaning up your digital profile is to create your own positive statements and information on the Internet, such as online résumé, Personal web pages or a personal development plan (PDP). If the amount of positive information, academic achievements, and plans for the future are greater than any negative amount of information they can find, the light shed on you is of good nature and your chances are greater to land that job than when they only find negative information for the reasons that you never knew about a digital profile. Should you still be new to all of this and you are not quite as well versed on the Internet, there are places that can help you. Many Universities and development centers offer help and tools just for this kind of situation. Public libraries also offer you free time on the Internet as well as other resources in connection with the job-hunt and digital profiles. So before you actually send out your résumé, make sure that you checked online for any information that might harm you. |